Reflection is always good at the beginning of the year. It not so much about resolutions, which always sound grand, but are hard to implement. Probably because they sound grand. We simply put too many expectations into them.
But reflection is a quiet word, and by its nature implies calm introspection.
So reflection is exactly what is needed when you are considering your approach to social media in 2014. It doesn’t matter whether you already are doing social media, or if you are just considering it, this is a perfect time to take a hard look at your approach.
Here are some things to consider as you are reflecting on the question:
1. What are your expectations of social media?
(Here you need to realize that social media is a marketing tool. Granted good material will help you attract a solid following, and that could well mean customers, but its part of a larger marketing campaign. Networking, brochures, and whatever else your marketing budget allows, are necessary. Yet, whether you are networking, or have materials to hand out, you need to make sure that your social media is listed. )
2. What platforms are you going to use? Are you thinking of only using just one?
(These social media platforms, and many of the others, such as Tumblr, are strongly influencing the search engines. Steady activity on the social media sites builds your visibility. It should also be kept in mind that each of the various platforms has their following. So by using all of them you reach those differing audiences.)
3. After you have decided on your platforms the next thing you need to ask yourself is, “How much time do I have for this?”
(This is a crucial question, because if you don’t have time for it, or can hire someone, then wait to implement a social media strategy when you can give it the time it needs.)
(Activity is one of the main keys to a social media strategy. Activity influences even how you show up in the newsfeeds of a your followers, and how long. It also influences how often you are mentioned on the search engines.)
4. “Sharing,” “Liking,” “Following,” and “Pinning” are aspects that businesses forget about in their social media strategies.
5. This brings us to the absolutely most vital part of your social media campaign – content!
(A few words on blogging. Blogging is a great original content, and usually someone, or many individuals, have expertise to share. However, many do not consider themselves writers, or get nervous. Blogging doesn’t have to be an essay. It can be biographical material about staff, or short tips. Or, if no one wants to write a blog, just offer tips out on the social media platforms.)
6. Lastly, a few ideas to consider in wrap up.
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Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.