Not too long ago, I joined some business acquaintances for lunch, which was a novel experience after 2020. One of them was new to our group, and when introductions came around to me, I explained that I handle social media marketing. Our new acquaintance said that they were just starting to use social media, and had someone showing them how to work with Facebook. Then proceeded to say, “But I don't do Twitter.”

We were all a little curious at this declaration, and someone beat me to the question of, “Why?”

The reply was, “I don't understand tweets, so I don't use it.”

The conversation moved on.

However, it reminded me of the times I have heard similar comments from business acquaintances, and some clients. In terms of personal use that is fair enough, but for businesses they could be cutting themselves off from potential clients. Granted, you don't have to be on every social media site, but there are some that have a wide demographic of users; plus, many have an impact on the search engines. Five examples are: Google, Facebook, Twitter, Pinterest, and Instagram.  I will also be the first to acknowledge that for a business owner it can be overwhelming to learn the various social media sites, and then to try to keep up with them. That is where a dedicated social media manager is very useful.

What is my point to all of this? To any business owner, I would say, “Don’t reject outright a social media platform because it looks confusing, or it’s not a personal favorite.”

You never know, it could be a perspective client’s favorite platform.

There is usually a lot of excitement about going on vacation, or even on a business trip, and if the trip goes well, there are new experiences to be discussed. And up to the advent of cell phones you usually had to wait till you got home to tell friends and family about the experience. And to show them your photographs.

Of course, now you can share each moment of a trip in real time with friends and family, and sometimes, thieves and scammers.

The problem is that we are creatures of habit.

We have come to depend on our smartphones for just about everything - from communicating to banking. And we have become accustomed to the gratification of an nearly instant response when we post something. It is just like having your friends there.

Now, however, that can include people you don't really know.

"Keep it secret" is the best advice, and here are some ways to do so:

1. If you are traveling don't announce it on social media, or a blog, and if you need travel advice, ask it privately. And if you can't contain yourself in your excitement please don't put dates and travel details.

2. It is actually advised to have a separate phone specifically for travel, which only has minimal personal data on it. If you cannot do this make sure that your security settings on your banking, and social sites are updated.

3. Try to avoid using public Wi-fi. If you need to a public hotspot look for secured public Wi-Fi that requires a password. Look into purchasing a portable Wi-Fi device, which will help you avoid using public Wi-Fi.

4. Turn off anything to do with location-identification so that it doesn't appear in your posts, and keep an eye on your social media notifications in case you are tagged in a travel photo.

5. Do not share flight information. This type of information can be used for anything from virtual kidnappings to social engineering that  targets businesses.

6. If it is a family trip make sure to talk to your children about online safety, and make sure the security settings on their phones are updated.

7. Don't post or "check-in" while on the vacation.

8. Save the Sharing till you get home! No matter how excited you are save all of those photos and comments till you arrive home. If that seems overwhelming use a social media scheduler for X.  Facebook no longer allows third-party apps to post to personal pages.

And I am guessing a few are saying, "But I have my privacy and security settings locked down. Only friends can see it."

That goes back to the question of "how well do you know all of your social media friends?" While hopefully this is a very rare case you can read here of a family whose home was burglarized by some of their daughter's Facebook friends.

When traveling pretend like it's the "old days," and save your photographs and fond memories till you come home.

Resources:

University of Kentucky's Holiday cheer, without the fear: How to stay safe on social media

Liberty Mutual's 10 ways to safely share your vacation on social media

I know the title sounds like something out of a science fiction movie, but its just an alert about the return of the scam artists that clone your Facebook account. Its rather akin to mosquito season.

The first thing to know is that your account has not been hacked. The cloners have simply grabbed anything on your profile page that is public. This includes having your friends' list. The scammers are counting on a portion of those individuals to automatically accept any friend's request that comes through, or to be too distracted to note that you are already their friend.

What is achieved by all of this? This allows the scammers to message their newfound "friends," and do what scammers do best - ask for money. They are counting on at least one or two people to be very openhearted and naive.

What you can do:

1. Never automatically accept a friend request until you have checked to see if you are already friends.

2. If it is a duplicate request then report it as a clone.

3. If your account has been cloned post the fact on  your Facebook page periodically over the next couple of weeks.

4. In order to prevent being cloned go in and lock down  your friends' list. This is done from your profile page.

5. Then go into Settings, and check your "Security and Login" and "Privacy" to see what is available to the public.

6. And it never hurts to occasionally run a security check.

Please pass this information along. The more people who lock down their Facebook page the less opportunity the scammers have of creating clones.

I will fully admitted that I am still the cobbler with the shoeless children, since I first wrote this blog in 2018. As usual I became busy, and have not paid much attention to my own marketing. This is a rather sad admittance from a social media marketer, particularly since I know that consistency is the key.

Its not that I wasn't aware of how poorly it looked to have my business social media sitting unused. Yet, its hard to worry about my own when I am making sure my clients' marketing is taken care of.

What made me sit back and realize that I needed to make time for my own marketing, and strengthen my strategy, is that I began getting calls from people. And these people were telling me that they were finding me from Facebook and Google searches.

It is time for me to practice what I preach - that now my reputation is laid bare online.

And it's not just a problem for me, but for most businesses that don't have an actual marketing department to monitor their online presence.

I have had many people say, "I get my clients by word of mouth," or "I'm in good networking groups." There is no arguing that knowing someone, or being referred, gives you a stronger bond with the perspective client. This usually is how I come by my clients.

However, this is ignoring those prospective clients who have a problem to solve, and they are searching. So if you don't have a sign on that road they never are going to know you. Or worse yet, get a damaged first impression because you aren't showing off your products or skills well.

Now, when people want to learn about about a business, they have powerful research tools in their phone. If say, they wanted a plumber, they choose from the search the ones that look promising, then they  take a look at the websites, and they also do a quick search of the review sites, such as Google, Yelp, and Facebook. If they find an active Facebook page they will also spend time seeing what is said, and being said, about the business.

I also have had it said to me, "But I Have A Website!"

Websites are important as they provide an anchor for your online presence, and they allow for a fuller description of what you do. However, websites are static. Social media gives a greater feel for what the business is like. So if a prospective client is having to decide between comparable businesses they are more than likely to go to one that is vibrant and active.

 Its definitely time for me to get some shoes on - and keep them on!