The Cobbler's Shoeless Children - Or, When You Don't Have Time For Your Own Marketing
I will fully admitted that I am still the cobbler with the shoeless children, since I first wrote this blog in 2018. As usual I became busy, and have not paid much attention to my own marketing. This is a rather sad admittance from a social media marketer, particularly since I know that consistency is the key.
Its not that I wasn't aware of how poorly it looked to have my business social media sitting unused. Yet, its hard to worry about my own when I am making sure my clients' marketing is taken care of.
What made me sit back and realize that I needed to make time for my own marketing, and strengthen my strategy, is that I began getting calls from people. And these people were telling me that they were finding me from Facebook and Google searches.
It is time for me to practice what I preach - that now my reputation is laid bare online.
And it's not just a problem for me, but for most businesses that don't have an actual marketing department to monitor their online presence.
I have had many people say, "I get my clients by word of mouth," or "I'm in good networking groups." There is no arguing that knowing someone, or being referred, gives you a stronger bond with the perspective client. This usually is how I come by my clients.
However, this is ignoring those prospective clients who have a problem to solve, and they are searching. So if you don't have a sign on that road they never are going to know you. Or worse yet, get a damaged first impression because you aren't showing off your products or skills well.
Now, when people want to learn about about a business, they have powerful research tools in their phone. If say, they wanted a plumber, they choose from the search the ones that look promising, then they take a look at the websites, and they also do a quick search of the review sites, such as Google, Yelp, and Facebook. If they find an active Facebook page they will also spend time seeing what is said, and being said, about the business.
I also have had it said to me, "But I Have A Website!"
Websites are important as they provide an anchor for your online presence, and they allow for a fuller description of what you do. However, websites are static. Social media gives a greater feel for what the business is like. So if a prospective client is having to decide between comparable businesses they are more than likely to go to one that is vibrant and active.
Its definitely time for me to get some shoes on - and keep them on!
Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.