Whether you work in an office, or your business is out in the elements, your business has seasons. And most people can track those in their minds, even if they never put the information to paper. You know when the peak times are, and when the slow times stretch. You also know why. And for those with seasonal businesses you know that there are fluctuations within the seasons, which will affect you. A wet spring? A steamy summer? Those fluctuations require different reactions.
All of this is the mother lode of content!
And at the beginning of the year is the perfect time to sit down, and do an outline of your season. While you are doing this, ask yourself some questions.
1. Can you give a head's up to your clients about what is coming up? Can you put out a call for action?
2. What suggestions can you give to them? What tips?
3. What causes your slack times? What types of promotional can you use to head them off? Or at least ease them.
4. If your work is seasonal, what can you suggest for preparation for the coming season?
5. What should your clients know about weather related delays?
Of course, there are also those who are just starting out, and don't know your "seasons" yet?
Then you take a hard look at your products, or services. And ask yourself, what stories can you tell about those products or services?
Start off by telling about yourself. Your personnel. Why you were passionate enough to have started a business.
Spend time detailing aspects of your products, and services. Information - not just sales pitches.
And tell about your passions in the community. What are your favored charities? Where do you pitch in?
Established or new - tab into your seasons!
When you are thinking about doing social media what should you have ready?
1. Look around your business, and think about questions your customers have asked. Are there reoccurring ones? Are there special products that normally need a little more explaining. What is your history with the business? And general trends that you are aware of in your profession?
2. Then think of your seasons. What is your down time? What is your busy season? What produces these highs and lows?
3. What pictures, photos, or graphics do you associate with your business? Always keep in mind that images are a powerful tool on social media sites.
4. What organizations, hobbies, or charities are you involved in? What industry magazines do you subscribe to?
5. And never forget to keep track of special events that might be coming up, or are reoccurring.
All of these provide the "meat" for your ongoing social media campaign. It doesn't matter whether you, a staff member, or a consultant is handling the day to day - all of this will be needed. The knowledge of the highs and lows, and the special events, will help to create a calendar for your campaign.
Just keep in mind, it really is no different than the thought processes that every business owner uses in the life of their business. You know it better than you know your home, and you can discuss it at length. And all of that is what it takes to make a good social media campaign.
Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.