Whether you work in an office, or your business is out in the elements, your business has seasons. And most people can track those in their minds, even if they never put the information to paper. You know when the peak times are, and when the slow times stretch. You also know why. And for those with seasonal businesses you know that there are fluctuations within the seasons, which will affect you. A wet spring? A steamy summer? Those fluctuations require different reactions.
All of this is the mother lode of content!
And at the beginning of the year is the perfect time to sit down, and do an outline of your season. While you are doing this, ask yourself some questions.
1. Can you give a head's up to your clients about what is coming up? Can you put out a call for action?
2. What suggestions can you give to them? What tips?
3. What causes your slack times? What types of promotional can you use to head them off? Or at least ease them.
4. If your work is seasonal, what can you suggest for preparation for the coming season?
5. What should your clients know about weather related delays?
Of course, there are also those who are just starting out, and don't know your "seasons" yet?
Then you take a hard look at your products, or services. And ask yourself, what stories can you tell about those products or services?
Start off by telling about yourself. Your personnel. Why you were passionate enough to have started a business.
Spend time detailing aspects of your products, and services. Information - not just sales pitches.
And tell about your passions in the community. What are your favored charities? Where do you pitch in?
Established or new - tab into your seasons!
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Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.