Reasons to Invest in Your Social Media Presence
Business owners know that they need to be where their customers are. What many businesses don't realize is how many of their customers are using social media, and mobile devices, to track down services. Today's successful business owners know that they need to set aside time to get out on Facebook, Twitter, and many of the other social platforms. They know that blogs are a great way to let clients become better acquainted with the knowledgeable staff, but also with the company's products and services. Sometimes, though, it seems that a lot of jargon is bandied about, and it is hard to take it all seriously, particularly when there is real work to be done.
In terms of telling your story, here are some of the better known platforms, and reasons why to use them.....
Facebook lets you offer a interactive forum for your customers; to have a conversation with them, and to keep them aware of you. This is one of the fastest ways to let them know about specials, tackle customer service issues, and offer new products; plus gain customer reviews. Facebook is also growing as a search engine in its own right.
Twitter is more like a banner advertisement, but with followers. Twitter offers another fast way to call customers' attention to your blog, your website, and your specials. Twitter's popularity has also made a powerful presence in the search engines.
Linkedin is a professional network. It can help tie you into potential clients, a vast network of businesses, and potential referrals.
Blogs are a wonderful way to let customers have a better look at your company, and through blogs you can pass along interesting, and useful, information. A great way to draw readers back to your website, and it also lets them know you as a person.
Pinterest offers another way to offer photos, and videos, of your company activities, and special events, which makes your company more "real" to them. This site also offers the opportunity for free material; an example would be recipes. Pinterest and photographs are becoming one of the most powerful search engine tools.
Google Business Pages are how you manage your business on Google if you have a physical location, or are service business. Google is continually expanding the ways to use the search sidebar to market your business. This includes the ability to add photos, post, and offer videos; along with responding to reviews, and monitoring your insights. It is becoming evermore important to keep abreast of what is happening on your Google Location, since you need to not only know what is being said in reviews, but what questions clients' are asking. Google allows other Google users, besides the owners, to respond to questions in the search engine and post images.
Tumblr is a site focused on creativity, but businesses are learning its power. Tumblr brings a potential of 300 million unique visitors, and many of those are highly involved with sharing material. It is also a good tool for helping a business with its search engine optimization.
Instagram is another platform that has become more important to businesses. Easily accessed by smartphone or tablet you can give an immediate look at the important (or fun) moments in your business. Much like Pinterest the power of a photo or video is huge - not only to the search engines, but to your audience. Instagram offers a very interactive audience.
Email Campaigns and E-Newsletters have become tied tightly with social media, but offer more resources that reach your clients beyond the various platforms. When you use email campaigns and e-newsletters you offer your social media followers and clients an opportunity to take action - whether it is visiting the website to sign up, by gaining a coupon, or answering a survey. And by any of these actions they are becoming more committed to your brand.
All good advertising, but it goes beyond that.
Done properly it should be driving customers toward your website, and that is vital to your rankings on the search engines. The search engines are not only looking for activity going towards your website, but most importantly, they are tracking your interactions on social media.
Those search results and rankings are becoming increasing important as customers have instant access to the web via their mobile devices.
All of this is a lot of work, and really needs someone strictly devoted to keeping your conversations with your clients going. That is where White Fox Social Media can solve the problem.
In terms of telling your story, here are some of the better known platforms, and reasons why to use them.....
Facebook lets you offer a interactive forum for your customers; to have a conversation with them, and to keep them aware of you. This is one of the fastest ways to let them know about specials, tackle customer service issues, and offer new products; plus gain customer reviews. Facebook is also growing as a search engine in its own right.
Twitter is more like a banner advertisement, but with followers. Twitter offers another fast way to call customers' attention to your blog, your website, and your specials. Twitter's popularity has also made a powerful presence in the search engines.
Linkedin is a professional network. It can help tie you into potential clients, a vast network of businesses, and potential referrals.
Blogs are a wonderful way to let customers have a better look at your company, and through blogs you can pass along interesting, and useful, information. A great way to draw readers back to your website, and it also lets them know you as a person.
Pinterest offers another way to offer photos, and videos, of your company activities, and special events, which makes your company more "real" to them. This site also offers the opportunity for free material; an example would be recipes. Pinterest and photographs are becoming one of the most powerful search engine tools.
Google Business Pages are how you manage your business on Google if you have a physical location, or are service business. Google is continually expanding the ways to use the search sidebar to market your business. This includes the ability to add photos, post, and offer videos; along with responding to reviews, and monitoring your insights. It is becoming evermore important to keep abreast of what is happening on your Google Location, since you need to not only know what is being said in reviews, but what questions clients' are asking. Google allows other Google users, besides the owners, to respond to questions in the search engine and post images.
Tumblr is a site focused on creativity, but businesses are learning its power. Tumblr brings a potential of 300 million unique visitors, and many of those are highly involved with sharing material. It is also a good tool for helping a business with its search engine optimization.
Instagram is another platform that has become more important to businesses. Easily accessed by smartphone or tablet you can give an immediate look at the important (or fun) moments in your business. Much like Pinterest the power of a photo or video is huge - not only to the search engines, but to your audience. Instagram offers a very interactive audience.
Email Campaigns and E-Newsletters have become tied tightly with social media, but offer more resources that reach your clients beyond the various platforms. When you use email campaigns and e-newsletters you offer your social media followers and clients an opportunity to take action - whether it is visiting the website to sign up, by gaining a coupon, or answering a survey. And by any of these actions they are becoming more committed to your brand.
All good advertising, but it goes beyond that.
Done properly it should be driving customers toward your website, and that is vital to your rankings on the search engines. The search engines are not only looking for activity going towards your website, but most importantly, they are tracking your interactions on social media.
Those search results and rankings are becoming increasing important as customers have instant access to the web via their mobile devices.
All of this is a lot of work, and really needs someone strictly devoted to keeping your conversations with your clients going. That is where White Fox Social Media can solve the problem.
White Fox Social Media is a division of White Fox Productions, Ltd.
