When you are thinking about doing social media what should you have ready?
1. Look around your business, and think about questions your customers have asked. Are there reoccurring ones? Are there special products that normally need a little more explaining. What is your history with the business? And general trends that you are aware of in your profession?
2. Then think of your seasons. What is your down time? What is your busy season? What produces these highs and lows?
3. What pictures, photos, or graphics do you associate with your business? Always keep in mind that images are a powerful tool on social media sites.
4. What organizations, hobbies, or charities are you involved in? What industry magazines do you subscribe to?
5. And never forget to keep track of special events that might be coming up, or are reoccurring.
All of these provide the "meat" for your ongoing social media campaign. It doesn't matter whether you, a staff member, or a consultant is handling the day to day - all of this will be needed. The knowledge of the highs and lows, and the special events, will help to create a calendar for your campaign.
Just keep in mind, it really is no different than the thought processes that every business owner uses in the life of their business. You know it better than you know your home, and you can discuss it at length. And all of that is what it takes to make a good social media campaign.
Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.