This time around I am going to focus on public opinion and communication. Letter writing has always played a huge role in the spread of public opinion, with an example of this being during the heydays of immigration. In A True Picture of Emmigration, by Rebecca Burlend, the author told how her husband listened for news of letters coming from America. Then he would go and hear what was said of conditions in the U.S.. Nor can the power of the coffee and chocolates houses be forgotten - as those gathering places were where politics and popular opinion were vehemently discussed.
Jumping ahead to today, and particularly to the oft-bemoaned fact that everyone has their nose in their smart phones and tablets. And while I will admit that I too bemoan this on occasion it also cannot be ignored. Or, it might be better to say, "It is risky to ignore."
The forums for public opinion have changed, and become lightening fast....
......Pictures of a restraurant dinner on Facebook are usually sent with a comment.....
......Bored people, waiting in line, having nothing better than to Tweet their status......
Basically opinions of businesses and services fly with the speed of thought.
And businesses can only ignore this at their risk.
If you don't "hear" what is being said then you cannot highlight the praise, or show solid customer service, if there was a problem. Nor can a business afford to focus on just one "window" into the thoughts of their customers, because their clients may use a Tweet one day, or a FB post the next. Or they may be on a tablet, and writing a longer review on Google Plus.
"A picture is worth a thousand words," is a truism that we have heard time and again, and for many of us photos not only catch a moment in time but a wealth of emotions. All evoked when we look upon a photograph. We love those memories - of a moment's beauty, or a moment's fun, caught. And even more precious are the photos that catch friends and loved ones. Once all we could do was safely file in them in a album, or if not that organized - a shoebox. Then the internet came along, and soon you had digital sites were you could save those pictures.
Then came social media, and the opportunity to share those pictures in nearly an instant.
Which brings me to my discussion topic of the week - about the "over-sharing" of photographs. This was born of a recent trend I noted where my newsfeed was suddenly being swamped with other people's family photos.
I fully understand the desire to share.
We want to share the excitement of sharing trip photos, or the wonderful discovery of family photos - oft of people long gone. And there is nothing wrong with that, but in the excitement people forget that posting each photo individually floods friends' newsfeeds. Then it does become a babel of photos.
A much better way to handle a large quantity of pictures is to go to Facebook Photos, and click on "Albums." There you can create an album for a set; preferably labeling the album.
So when you post the album only one photo shows up in the newsfeed, and friends can click on it to see the whole set.
Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.