Facebook, Twitter, Google +, and Pinterest accounts are not normally high on the list of priorities when you are considering your final wishes. However, social media now effects every part of our lives and businesses, and in a three part series I will look at how it can impact the survivors.
I will grant that as a discussion topic this was far from my thoughts; at least not until I found myself reading a Facebook memorial service for an acquaintance. She and I had only reconnected on social media a few months past, and not soon after I noted a post where she said she was having a minor medical procedure done. Then came a flurry of sympathy posts for her passing, and her sister turned the deceased's Facebook page into a memorial site.
The end result of this was I ended up interviewing the owners of Butler Funeral Home about how the funeral industry was handling social media.
The first thing that Mr. Butler said was that whatever the medium used the human impulse to share news, and to give support, doesn't change. However, that with social media the spread of the news has sped up. He mentioned that this is something that families might want to take into consideration when using social media to announce a passing.
When death happens there is a desperate need to reach out to the living, and in telling of the death to try to deal with the reality. Smart phones, laptops, and tablets make it far easier to reach out to friends and acquaintances, but the speed of communication sometimes out runs more traditional means. Mr. Butler said they have heard of families who heard about a death on Facebook before the official call came.
The speed of interaction can also be a blessing for those directly involved, because it does allow of nearly instantaneous outpouring of sympathy, and help. It is also a way to share out funeral arrangements, and funeral homes are helping with this by linking obituaries to their social media.
The Facebook accounts, and other social media, can also offer a place to share memories, which is particularly helpful for friends and acquaintances that can't be there in person. And if desired that page can be turned into a permanent tribute to the deceased.
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Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.