As a professional storyteller I have become used to the standard response to my profession......
"Do you tell in pre-schools?"
At this point I usually give my little elevator history lesson about how storytelling is a very old performing art, which can provide entertainment for all ages. I usually place a particular emphasis how folk stories, from the world's cultures, cover pretty much all of the human condition.
When I started my new business, White Fox Social Media, I made the mistake of assuming that this was an occupation that was fairly self-explanatory. So I was particularly surprised by the bemused reaction of many of my friends. And then I learned that there was also a second, consistent, reaction that came from business associates.
My friends, at the point I've declared, "I've gone into social media marketing," give me a incredulous look. Followed by an, "Oh." And by both look and tone they make it clear that I have said the equivalent of, "I have decided to re-create the Pyramid of Giza out of fluff bunnies."
Reactions are better when I mention this new occupation to business associates, since they are very aware of the power of social media in their marketing strategy. In many cases, though, it is apparent that they view the multiple needs of social media as akin to grappling a giant squid.
So now I am developing two new elevator speeches.
One for my friends about how social media has evolved to play a vital role in marketing.
And one for my business associates to explain that the giant squid can be handled - one tentacle at a time.
Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.