Recently I realized that I had been rather spoiled by the quality of service that Microwebb Software provided, and because of that I will unabashedly give them a salute. What brought this realization was hearing how many business owners were not really sure about the companies they had hired to do search engine optimization. With MicroWebb Software I learned about the process, and what I was paying for.
Unfortunately search engine optimization is not the only area where otherwise savvy business owners take a leap of faith. This also holds true when it comes to their websites and social media platforms.
A lot of this stems from the fact that computers and the internet can be intimidating, but indispensable. Business owners have been told that both websites, and social media, is now needed for modern marketing, and so the owners, sometimes reluctantly, have a website built. Then, perhaps, they enter the realm of social media.
Of course, with larger companies they can hire someone to handle all of the intricacies, and the rest of the staff can stay focused on the real work. For the small to mid-sized business owners, however, they first tackle the large investment of hiring someone to create their website, and when the site is done they are willing to let it "do its thing." Then they may turn their attention to Facebook and Twitter, but often they cannot see much purpose to the exercise.
And after a while the owners are approached and told that their website needs something called "search engine optimization." It sounds necessary, and much like was done with the original website, the owners hire someone to deal with the mystery.
Where all of this is leading is a suggestion for a checklist that every business owner should keep. The realm of the internet, and web-based marketing, is speeding up, and this information is becoming indispensable.
1. Keep your web designer's name and contact information handy so they can keep your site updated with social media icons, and links for blogs.
2. The name of the company who did your search engine optimization so that you know what their package included. You will end up having more questions, such as, "Does it include handling social media marketing too?
3. Keep a list of your user names and passwords to your social media sites. What once appeared to be frivolous is now becoming a vital part of your marketing strategy.
Take nothing for granted.
Even if you don't really want to deal with it - keep the information at hand!!
Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.