In every business "how to book" and seminar one of the main emphasize is networking, and it is accepted as common sense that to build your business you have to know a range of people. Sometimes these are people you meet at networking groups. Sometimes it is an acquaintance you meet at the grocery store.
And it is a solid practice.
A practice that hold true for your Facebook, Google +, Linkedin, and Twitter interactions. And even Pinterest - "pinning" makes a difference too.
When you "like," "follow," "connect," or "create a circle" another site, or customer, you begin to get their postings in your "newsfeed." Your newsfeed is usually found in your "home" on most of the platforms. However, what you see in your newsfeed is not, at that point, showing up on your public profile. This holds true for either personal, or business, pages; both of which have "home" icons and newsfeeds.
Those postings in your newsfeeds offer a wonderful chance to help out your business associates and clients. As you read through your newsfeeds you can also share or retweet your colleagues' postings, and with this you help broaden their visibility. And remember, if you are pleased with their business - add a comment, or recommend them.
So, when you go out to post, keep your business friends in mind, and help them out. It not only will help strengthen their web presence, but yours' too.
Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.