Most have a passing knowledge of the story of the Minotaur and the Labyrinth, and how Theseus used a ball of the thread to not only find his way to the beast, but the way out. For the business owner computers, and all that is required, can bear a resemblance to the Labyrinth (though some might say the beast). In this day a business owner, new or old, has to come into the realm of the computer.
Recently I heard a speaker saying that even the days of desktops are fading, and the realm of the tablet, and other devices, will hold sway. It even made my head ache some.
At the most basic, though, your records are on computers, or your cash register is computerized. And if you want to advertise you will need to at least have a website, and consider social media.
Granted my realm is social media, but before I can set up a client on social media we often have to untangle their skein. I have also heard from acquaintances in web design that they not only get to untangle these skeins, but often watch, with great bemusement, as people tangle their own skeins.
Then want someone to find them!!
The basic scenario often runs something along these lines.
After much consideration the store owner decides that they need a website, and they shop around a little. Already they are in the labyrinth without a light as sales people rattle off mysterious terms, and quote frightening prices. Then, by a minor miracle, they hear that a friend's college age child knows how to build a website, and so for the price of a host, and a domain name, they have a website!!
But their web designer soon disappears, and the store owner hasn't kept any of the passwords handy. "Why do I need those? I have somebody handling the site?"
Worse yet they don't know how to renew their domain name, or some other company owns the domain name. Either way it is a crisis, because your domain name can be bought by someone else, or you will be paying a exorbitant fee to get it back.
And even if they have managed to avoid all of that they may well have a website that isn't easy to add on to, because it is on a limited platform. So it cannot grow with you business, and it is not easy to keep up with the growing demands of the internet, such as social media and blogging.
As a business owner you have to be aware of stock, sales, supplies, and billing. And keeping track of your computer needs is no different.
Consider at the beginning of any computer venture.
1. Will this site be easily expanded?
2. Will my web designer be there for me for the long term?
3. Do I have control of my domain name?
4. Have I given a lot of thought to what I want to say on my website, and have talked over the best optimization of word usage and order? (Working on search optimization at the beginning will save you money later).
5. Do I have all necessary phone numbers and emails for emergencies?
6. What is the best way to keep a log of all of my passwords; for both the website and the social media?
So keep a firm hold on your skein, and play out the thread carefully so you can find your way through the Labyrinth.
Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.