The other afternoon I was reminded why so many think of social media as "fluffy."
Sometimes it is hard to remember that social media is a powerful tool when your personal newsfeed is deluged with others' games updates, and photos of home meals. (And I will apologize in advance to all friends who are sending the above in the name of sharing. I do appreciate the spirit of fellowship behind it; even if I don't understand the result).
However, this is not a rant about "fluffiness," because amongst the games and the dinners were other reminders - reminders of the true power of social media. The power to give voice to those who are normally voiceless.
A year ago one of my friends shared a video about a rescued dog named, Patrick.
The video was heart rending as it showed a horrible emaciated young Pit Bull, which had been saved from a trash bin. Fortunately the dog, named Patrick, since he was found near St. Patrick's Day, was taken to a veterinary hospital, and from there the world began to follow the story of his recovery. Later the feed became known as the Patrick Miracle, and this formed the base for other rescue efforts. And from the updated feed I began following Chance's story from Bark N' Rest, which is a wonderful foster home for aged, and disabled, dogs. Chance is a young dog that was born with severe neurological problems, and who continues to be a inspiration as he continues to be a puppy - despite all of his many disabilities.
Over that year I watched a vast weave of connections form - not only in the U. S., but across the globe - as individuals focused on giving voice to the animals that were in need.
I do realize that this type of rescue work was going on long before I came upon Patrick, and that such social media networks are doing similar work for many other causes. However, this is just a tale of when my eyes were opened to those connections, and even though I am in the social media marketing business I want to acknowledge the people who are making use of social media's power to help those without voices.
I am adding links to some sites I have found that offer suggestions for using social media to help animal resuce:
Animal Shelter Tips.
Social Media 101 for Shelters and Rescue Groups
Cathy Mosley brings her 26 years of storytelling and writing experience to the realm of Social Media. To help small businesses.